Light reading about perusing google trends and thinking about data. Has a few good insights, e.g. on supplementing big data with small, or on creating your own data sets. Loses pace from time to time, repeating itself and going a bit too… sensationalist?, and in general could’ve lost some weight by skipping a few of the Freakonomics-like anecdotes. But redeems itself in the third part, discussing (at least some of) the pitfalls of working with data. Clearly aimed at general public. Lightly punctuated with a few warm personal touches.
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